Dear Malek,
I'd like to give some feedback on the morning programme on BFM. Firstly, I love tuning in on my way to work as BFM is my source of business news, which frankly, I have no time to read up on in my hectic schedule.
As of late, I noticed 2 new voices on the Breakfast Grill and during the newspaper dissection - Noelle & Chuah (is that his name?).
I find these two presenters unsuitable to be on BFM not because of their knowledge or experience, but because of the way they speak. Noelle sounds like a typical Chinese Malaysian while Chuah mumbles. In summary, they don't sound business-like or professional to be on a Business channel.
Your other presenters are awesome. I just feel these 2 stand out like sore thumbs. I know my opinion as one listener doesn't matter, but I decided to give you my 2 sens' worth as constructive feedback.
Thank you and have a good weekend. :)
Hi Stephanie,
Your opinion does matter and thank you for surfacing it.
Yes, you're not the first person with those observations.
For the morning show, we somehow have to combine business journalism and radio presentation skills, and we have not seen anyone in Malaysia who naturally combines the two. For now, we have taken the route of placing emphasis on business journalistic knowledge at some cost to the "sound" of the show. We believe this substance-over-form approach, is the best strategy going forward. Hence current priority is to get business journalists on our team such as Chuang, Noelle and Serina to get up to speed in their radio presentation skills.
They have undergone intensive training for the last few weeks and have made significant improvements, but we note that they still do not meet your benchmarks. However, I have every confidence that they will get there, sooner rather than later. In the meantime, we would like to ask for your forbearance, and to continue to pass us feedback on the performance of the team.
Interestingly, if you had a peek behind the scenes, you would see Caroline, the morning show host, very stressed out with her business talk segments. BUt credit to her, she masks this very well, but if you have any feedback on her or Serina, that would be wonderful.
Best wishes,
Malek
Note: Malek is the founder of BFM 89.9.
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"...we somehow have to combine business journalism and radio presentation skills, and we have not seen anyone in Malaysia who naturally combines the two. "
AT, if you're looking for a change of employer I'd suggest you give this a try. You definitely have the knowledge and the experience plus hearing you speak will not make me switch stations. Their office is at BU8, beside the Centrepoint McD's. ;)